Monday, March 29, 2010

LGcollegesports.com

The LG campaign has been going great so far. My partner, Jack, and I just found out that we won the first week's "Show Your Spirit" challenge. Each week of March Madness has a different challenge that rewards the school that has the best footage and pictures uploaded to the site in a timely manner, completes their marketing plan and weekly promotional plan and markets the LGcollegesports.com website the best. Winners receive American Express gift cards as incentives, so we are both really excited to receive this sort of recognition.

Twitter, Facebook and my blogs have been incredibly helpful in marketing our work. It is incredible how many people you can reach by the click of a button. I am fortunate to be taking Multimedia Reporting with Professor Littau this semester because it is in his class that I learned to market my work through these media sources.

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